SheTalks

March 25 11am - 2pm PST

Share. Learn. Discuss.

JOIN US FOR A DAY OF INCREDIBLE CONTENT AND COMMUNITY

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Peek Pro’s virtual event for tour & activity operators will be taking place on March 25th, courtesy of some of the industry’s female leaders. There will be two educational workshops and a roundtable discussion for us to check-in and connect with each other.

This is a brilliant opportunity to gain invaluable insights for your business and get to know others in the industry.

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SHETALKS 2021 AGENDA

Mapping Your Own Path To Recovery:
Where To Focus Your Marketing Attention Right Now

MARCH 25TH, 11AM PST

SheTalks Landing Page (1).png — **What will I learn in this session?**

We all feel like this global pandemic has left the tourism in the dark. Brighter days are ahead if we plan strategically. And Team Von Mack is here to help along every step of the way.
Whether it be consulting, digital marketing, or completely new positioning, don’t worry…. we got you, boo. Von Mack is Marketing for Experiences.
**Marica Mackenroth Brewster**
CEO & Founder
Von Mack Agency, Inc.

Who is Marica Mackenroth Brewster?

Marica Mackenroth Brewster is an award-winning marketer who helps tourism businesses grow. As founder and CEO of The Von Mack Agency, her nearly two decades of experience is put to work leading tour companies, attractions, CVB's, hospitality entities, and motorcoach companies to success, before and most especially throughout this time of COVID.

Brewster's work has set off headlines in Yahoo Business, Travel Daily News, and New Orleans City Business, and her career includes past posts as CEO USA of Tomahawk Tourism and Director of Communications at Pelican New Orleans. She can be found speaking by invitation as an Arival Expert, to classes at Tulane University, UNO, and Tripschool, and partnering on bespoke workshops for the Louisiana Travel Association and the Mississippi Gulf Coast Attractions Association.

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How to Increase Word-of-mouth Marketing
by Branding Your Tour

MARCH 25TH, 12PM PST

SheTalks Landing Page (2).png — **What will I learn in this session?**

Most tours are average. Above-average tours usually result in travelers going home and tell everyone they know about the amazing food tour they in Taipei with Al. But names are easy to forget, and, googling "Taipei food tour with Al" probably won't bring your tour up in the search results.
In this workshop, we'll address the gap between the brand in your marketing and how the brand shows itself during the actual experience. You'll walk away with a checklist of things to do in order to create Brand Ambassadors out of your guides (who LOVE to talk about your brand on their tour).
**Nikki Padilla**
Tour Guide Educator & Advocate
TripKinetics

Who is Nikki Padilla?

Nikki works to empower guides through training and advocacy. She bridges the communication gap between tour operators and their teams to result in consistently branded high-quality experiences that generate word-of-mouth-marketing.

Previously (after a career of guiding in NYC), Nikki created and ran the Guide Program for Intrepid's Urban Adventures, creating a community amongst 1500+ guides in 160+ cities around the world. She believes that travel should benefit a local place and that guides are in the perfect position to educate travelers on how to protect and appreciate their destinations.